My Personal Brand

My Personal Brand 

As an overthinker, I tend to think a lot. So when I ask what a brand is, my first thought is the mark of a well-known product. However, outside of  a marketing context, a brand can mean an assortment of things. According to Merriam-Webster, its definitions range from a characteristic to a public reputation or the physical process of burning an image into an object. In other words, they all mean the same thing, but the process and context change. The humorous aspect to this is that, in a personal brand, people do all these things simultaneously. Either by expressing their brand through accessories, shaping their behavior to reflect key traits, and building the reputation they want through their actions. That’s why I want to take the time to explain my personal brand, because it’s important to define not only for others but also for myself what I am presenting to the world. To do this, I will first outline what my brand entails, my past achievements, and my future milestones.

Value Proposition Statement 

From working as a real estate agent to marketing social campaigns, I have cultivated the skills to innovate marketing strategies and effectively communicate with clients. Early on, I realized that my passion in life was to help others, and I discovered that I could do so by reconstructing complex concepts in ways that people could easily understand. Whether it’s simplifying real estate terminology into layman’s terms or transforming sterile corporate campaigns into relatable and engaging content, my consistent objective is to connect people. Through my professional work, I strive to leave a legacy of revolutionizing public relations strategies and transforming marketing into impactful ideas. 

Positioning

I always position myself to bring a consistent set of traits to each job. When it comes to leadership, I believe that collaboration is key, no matter the problem at hand, but I personally assume the role of a transformational leader. By doing this, I can come alongside the development of ideas but also add motivation and a bigger-picture perspective to the end goal. When it comes to my creative and communicative styles, I work in a constant state of flex, knowing that different types of approaches are necessary for various contexts. This, in turn, sets me apart from others in the marketing and PR field because I have extensive experience working with people from all backgrounds. Marketing is more than having great ideas or well-developed technical skills, it’s about having a keen eye to see the connecting pieces between different areas of expertise. By catching how two contrasting concepts can interlock, it can elevate and innovate strategies in both of these fields. That is why I have a competitive edge in this field. I possess technical skills, real-life experience, and a critical perspective that works to join individual ideas into a collective whole.

Experiences and Skill Set

My professional work experience has paved the way to refine these skills into what they are today. I started in real estate management when I was only seventeen years old, working for my family business to facilitate on-site communication with contractors. I was quickly promoted to full-time property manager, not only working with contractors to schedule repairs but also effectively coordinating and briefing tenants on ongoing construction. To further my knowledge in the field, I decided to get my real estate license to buy and sell property on behalf of my clients. Between 2021 and 2023, I represented over 20 clients and sold five high-end homes. During this time, I not only had the opportunity to represent my clients through negotiations but also to market their homes on multiple real estate platforms. To further develop my marketing skills, I pursued a degree in strategic communication. In the process of doing this, I was recruited to work on the advertising team at Liberty University to create innovative campaign strategies for major organizations.

 Values

Over the course of my personal and professional career, my brand aims to uphold seven core values: credibility, authenticity, innovation, adaptability, empathy, reliability, and excellence.

Vision 

In two years from now, my goal is to have established myself in the public relations field and represented several successful social media campaigns. In addition to this, I aim to have not only my podcast, Thoughts In Motion, established but also have a substantial following. To accomplish this in two years, I plan to get employed by a well-known marketing firm and quickly move up in the company. I would also start a side business contracting out my skills to revamp companies’ social media platforms and increase their engagement levels. By doing both these things, I will become well-connected in these fields, allowing me to interview many experts in the field on my podcast, which will result in quality content and high viewership.

In ten years, I aim to be a leading figure in both marketing and PR, and to run my own PR firm. With my own PR firm the goal is for it to be ranked as one of the most trusted, transparent, and reliable firms in the U.S. To accomplish this long-term goal, my first step is to consistently keep working within both the marketing and public relations fields until I am able to step out on my own. I’ll be able to step out in ten years based on all the clients I gather through my side business in managing companies’ social media accounts and establishing myself as an expert in the field through my podcast.

Voice

I aim to communicate in a professional, confident, yet empathetic tone so that I can cultivate an environment of growth, innovation, and a strong work ethic.

Portfolio Content 

For Portfolio pieces, I plan to present several different types of writing skills. For example, different types of formats include my journalism writing, my media writing, and my research format. I also plan to present any past social media campaign proposal to showcase my in-depth understanding of what goes into a successful campaign. Apart from that, I plan to demonstrate my graphic design capability through past projects I have created. I will also add a collage of photos of homes I marketed and sold during my time as a realtor.

Potential Collaborations

Beneficial influencer collaborations for my future brand include hosting Candace Owens on my podcast and collaborating with Lewis Howes. However, the brands I would like to represent and work with in marketing and PR include Poppi, Typology, and OGL. All of these brands align with my personal values of creating cleaner products and a safer world. Not only would I want to collaborate with them on my podcast, but I would also want to work with them to further their causes by representing them in the media.

Conclusion 

Overall, what I am presenting to the world is a voice that echoes sincerity for the cause of progressing our generation to the next steps in this industry. Neither marketing nor PR mirrors what it first looked like, and that’s because unique, authentic voices decided to transform its landscape into what it is today. I am not in this field to copy and paste techniques, but to be the trendsetter of ideas and concepts that will be used in marketing for generations to come. My personal experiences have taught me that a unique brand is difficult, but it is what pushes us to change the world to see us. As Kearney stated, “As PR professionals, we can act as the conscience of the organization, pointing the organization to truth, authenticity, and transparency, terms that have been abused in our current world” (Kearney 2019).